MARKETING AUTOMATION

Marketing Automation (MA) is the “automating of marketing segmentation, actions, and activities in Prospecting, Lead Qualification, and Sales efforts”. Our clients leverage Marketing Automation through our implementation services for salesforce.com’s Pardot solution. With proper Pardot implementation and training, you can realize predictable lead conversion growth, easily track Marketing Campaign ROI, and hand deliver “sales ready” Leads to your sales team.

Pardot Implementation Service

salesforce.com’s Pardot, the world’s fastest innovating B2B Marketing Automation solutions, is a highly customizable Prospect Tracking, Emailing, and “Nurture Marketing” system. With proper implementation of Pardot, we are able to provide you with branded and customized email templates, advanced responsive landing pages and forms, and engagement automation that even the most “novice” Marketer can manage; no web developers required. This custom built Marketing Automation tool, along with our implementation services, will help result in better quantifyable Marketing Campaign ROI, higher close rates, and a marked improvement in opportunity velocity (the speed at which Opportunities are won/lost). salesforce.com’s Pardot solution can include these modules:

  • List Emails
  • 1:1 Emails
  • Automated Email Sending
  • Prospect Management
  • Prospect Activity Tracking
  • salesforce.com Integration
  • Website Integration
  • Email integration
  • Social Media Posting
  • Google Integration
  • Rich HTML Email Design
  • Campaign Tracking/ROI
  • Marketing Asset Reporting
  • Dynamic Forms
  • Responsive Landing Pages
  • Content Management
  • Webinar / Event Management
  • Advanced Dynamic Content
  • External Link Tracking
  • …and more

Need to warm up those cold leads kick-start your pipeline with Marketing Automation?

Our Implementation Process

Start-Up and Small-Medium businesses genuinely need be treated differently than larger firms; our entire implementation and consulting process is built on this premise. We realized fairly early on that traditional “consulting” processes, like the ones we have been “trained” to follow, don’t work…well, not for our clients anyways. Given that truth, we do things entirely different now and it’s designed around your actual needs and stripping out inefficiencies. Truth be told, nobody really enjoys paying for consultants, lawyers, tech partners…. We keep it lean, do it fast, and drive real value for your spend with us.

Our Implementation Process

Start-Up and Small-Medium businesses genuinely need be treated differently than larger firms; our entire implementation and consulting process is built on this premise. We realized fairly early on that traditional “consulting” processes, like the ones we have been “trained” to follow, don’t work…well, not for our clients anyways. Given that truth, we do things entirely different now and it’s designed around your actual needs and stripping out inefficiencies. Truth be told, nobody really enjoys paying for consultants, lawyers, tech partners…. We keep it lean, do it fast, and drive real value for your spend with us.

Implementation Programs, which one is right for you?

KAMIKAZE

 
$1,000

Self-Led implementation program for Pardot clients that are comfortable with technology administration and have the time to dedicate to personally conduct the work.

JUMPSTART

 
$2,650

Complete implementation service for Pardot clients with a modest budget, who have a firm grasp on their processes and requirements. We do the heavy lifting with your help.

FULL MONTY

 
$5,950

“White-Glove” implementation service for Pardot clients that are comfortable investing in more consulting and discovery, personal training programs, and have a larger implementation requirement.

CUSTOM

Starting At
$9,000

Large implementation projects that include customized System Implementations and/or “non-traditional” requirements, often involving many different stakeholders that have varying requirements, should evaluate a Custom implementation program.

If you are interested in additional details in regards to service pricing plans, feel free to click on the ‘Compare Programs’ button below!

Pardot Implementation Service

Contact us if you think you’re ready to continue down the path to Marketing Automation. After consultation, we will refer you to your salesforce.com Account Executive if you haven’t been in contact already. This is generally where the journey begins; learning about your needs and what Pardot/salesforce.com licenses are likely the right fit. In addition, we offer webinars and demonstrations if you’d like to learn more before formally evaluating Pardot.